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Are videos more effective on consumers and what is the ROI difference compared to still Images?

Promoting visual content on social media platforms is one of the best ways to boost engagement. As compared to conventional text posts, videos and images can improve likes, comments and views too. A strong image or an engaging video will enforce people to stop and pay attention. As customers are browsing through their social media feeds, sharing something that’s a breakthrough and relevant can attract more customers to your content. 

However, in the social era, images & videos are setting a standard across the industry. They need to be handled strategically if you want them to make an impact with your audience. 

Well, images and videos have their unique role to play and offer different benefits. Here's an overview of what they are when they should be utilized and how they can help boost your social media presence and your brand along with it.

The Social Media Benefits of Videos

Videos are one of the most popular styles of content for social media. They’re an excellent way to deliver deep messages where your audience may not want to halt and read.

Thousands of social media users prefer video as the most appropriate content method. If you want to share brief information, sharing short clips is the best way to share quick bits of information, and for deep information creating longer videos can deliver detailed message. When videos are well prepared, they can also expand brand awareness by raising your number of shares. 

Statistics related to the usage of Videos:

  • 87% of video marketers say video has increased traffic to their website.
  • 81% of video marketers say video has helped increase the average time their visitors spend on-page.
  • 95% of video marketers say video has helped increase user understanding of their product or service.
  • 83% of video marketers say video has helped them generate leads.
  • 80% of video marketers say video has directly helped increase sales.
  • 43% of video marketers say video has reduced the number of support calls they’ve received.
  • 89% of video marketers say video, in general, gives them a good return on their investment.

However, for a video to be worth sharing, you normally need to invest some time and money. Low-quality videos are already overflowing in the market, meaning you need to formulate something worth watching if you want to create an impact. But this doesn’t certainly mean every video must be designed by a professional. You can also share some clips to maintain that personalized touch with your customers. 

The Social Media Benefits of Images

Like videos, images are scattered over social media. A powerful, rich or compelling image can capture your audience’s focus and they’ll interestingly check whatever you’re sharing. 

However, images are not independent as videos as they cannot convey a message on their own. For most business people or startups, your images should have some supporting content that you’re sharing, such as blog posts. 

Images have the advantage of being simpler to produce. There are dozens and dozens of sites out there committed to offering high-quality stock photos. You can also hire an expert photographer to capture unique images at an affordable price. 

Video vs. Images: Which Should You Prefer For Your Business?

As mentioned before, videos and images each have their own time to shine. Knowing when to use separately is necessary. 

When deciding which to use, first you want to analyze the platform you’re sharing on and how those users involve. While both videos and images are successful on just about every platform, some areas are more helpful to one or the other. For instance, Facebook and Instagram accommodate well to video, but you may not want to add video in your Pinterest strategy.

If you want to convey any message across the social media platform, go for a video. A swift, to-the-point instructive video can help you reach more people because they won’t need to click through to different pages to get to your content. Images and text are commonly less engaging in these situations.

You can also use video in advertisements or to promote any other services or content. Nevertheless, images can be just as impactful in these situations. A strong visual that makes your audience want to study more about what you have to offer can attract them to click through to a landing page or your website. Optimize your images by adding text to stand out and grasp attention. 

While selecting between videos or images, you must know what your target audience is seeking for. While the video might work better in some situations, if your target audience is not engaged in your videos on social, choosing images can be an ideal choice. 

 Run A/B tests if you have any confusion and get a clear idea. Setup a campaign using videos and a related trial with images to check what amount of your audience is engaging with- images or videos. This will help you decide which you should use in the future. 

Both videos and images can improve your social media strategy, but efficiently using each depends on the context. Include both in your approach, but think about the influence each will have on your audience. When you focus on creating content that attracts your audience’s needs, you can’t go the opposite.

For more information on social media marketing services contact us at iWorks Digital. We are top-notch social media marketing agency in Kuwait.

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